Running God's Way Table of Contents

The Call to Run

  1. The First Politician
    • Make a Plan
    • Getting Started
    • Campaign Plan Questionnaire
    • Putting the Plan Together
    • Outline of a Simple Campaign Form

  2. Look the Part
    • What to Wear
    • Dress For Success For Women
    • Dress For Success For Men
    • Do a light check

  3. Putting Together your Team
    • Benefits of volunteers
    • Ways to secure volunteer partners
    • Jobs for volunteers
    • Working with volunteers
    • Organization models
    • The precinct approach
    • The project approach
    • The combination approach

  4. Developing your Message
    • Develop your campaign platform

  5. Sharing your Message through a Speech
    • The speech
    • Preparing the speech
    • Before the speech
    • Giving the speech

  6. Presenting your Message through Campaign Materials
    • Your campaign logo and slogan
    • Yard signs
    • Big signs
    • Promotional materials

  7. Presenting your Message through Printed Materials
    • Pictures
    • Pushcard
    • Direct mail
    • Letters

  8. Presenting your Message through Earned and Paid Media
    • Earned media
    • Interview tips
    • Television interviews
    • Letters to the editor
    • Paid media

  9. Presenting your Message through the Internet
    • Web sites
    • Blogging
    • E-mail
    • Text messaging
    • Social media (Facebook, Twitter, Instagram, Pinterest, YouTube)

  10. Targeting the Voters
    • Obtain good voter information
    • Targeting door to door
    • Targeting direct mail
    • How to phone bank for targeted information

  11. Go Meet the People—Door to Door
    • Door-to-door how to’s
    • High-tech door-to-door options
    • Door-to-door precautions

  12. Go Meet the People—Events and Parades
    • Events
    • Press conferences/public forums
    • Parades

  13. Fundraising
    • Sources of financial support
    • Ethics
    • Methods of fundraising

  14. In the Trenches—Part I
    • Offensive and Defensive Strategies
    • Offense
    • Offensive steps of a challenger
    • Inoculation
    • Defense

  15. In the Trenches—Part II
    • Forums and Debates
    • Candidate forums
    • Debates

  16. Get Out the Vote
    • Yard signs
    • Absentee voting
    • Yard sign rallies
    • Pickup truck signs
    • Reminder postcards
    • Newspaper advertising
    • Radio and television advertisements
    • Direct mail
    • Phone calls
    • Text messaging
    • Internet efforts
    • Literature drops

  17. Election Day
    • Election poll coverage
    • Getting your supporters to the polls
    • Election night activities
    • Personal reflections

  • Epilogue
  • Acknowledgments
  • Appendix A: Fourteen Month Campaign Timeline
  • Appendix B: Six Month Campaign Timeline
  • Appendix C: Pushcard Examples
  • Appendix D: Direct Mail Examples
  • Appendix E: Newspaper Advertisement Examples
  • Endnotes
  • Index
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